CONNECTED TV Preview 2022 CONNECTED TV ADVERTISING Preview 2022

January 26 & 27, 2022
Afternoons

#CTVPreview22
 

Connected TV Advertising PREVIEW: 2022

Welcome to VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual)
 
***Note to all registrants: All session times below are in Eastern Time
Please check your inbox for Zoom links from either "VideoNuze CTV Events" or "EventBrite"***
 
Connected TV and streaming have become the media industry’s top priorities. Surging viewership and content options are driving dramatic growth in CTV advertising. GroupM, for example, forecasts CTV advertising will top $33 billion by 2026. 
 
VideoNuze’s Connected TV Advertising PREVIEW: 2022 will feature senior industry executives sharing their thought leadership and insights on the year ahead for CTV advertising, across two high-impact afternoons.
 
Through a combination of research presentations, interviews and panel discussions, attendees will learn the key priorities that will shape the industry in 2022 and what their companies can do to succeed.
 
All attendees are elgible to win a Roku TV (50-inch) and Smart Soundbar, generously provided by Roku.
 
 

(more speakers and program information coming soon)

January 26 January 27
 
January 26, 2022
1:00pm - 1:05pm Welcome

Welcome to Connected TV Advertising PREVIEW: 2022 (virtual) 

Day 1

  • Will Richmond – Editor and Publisher, VideoNuze
1:05pm - 1:35pm GroupM’s Global and CTV Advertising Outlook
Dig into GroupM’s global advertising outlook and why CTV will hit $33 billion by 2026.
 
  • Brian Wieser – Global President, Business Intelligence, GroupM (presenter)
1:40pm - 2:15pm The Big Picture: Exploring CTV’s Primary Opportunities and Challenges
There is a lot of enthusiasm around CTV because it is the first medium to marry the best of TV advertising with the best of digital advertising. In this “big picture” session, learn what CTV’s primary opportunities are, and also what challenges still need to be addressed. 
 
  • Ethan Heftman – SVP, Advanced Advertising & Digital Sales, A+E Networks
  • Nicole Scaglione – Global VP, OTT and CTV, PubMatic
  • Andy Schonfeld - VP of Client Services, Tatari
  • Stacey Stewart – U.S. Chief Marketplace Officer, UM
  • Danielle DeLauro – EVP, VAB (moderator)
2:20pm - 2:55pm How Programmatic Will Power CTV Advertising in 2022
Programmatic CTV advertising offers advertisers many advantages over traditional linear TV including improved targeting and flexibility, higher completion rates and campaigns optimized for the metrics that matter most to each particular industry. In this session, take a deep dive into the details of how programmatic will power CTV advertising in 2022, including critical innovations being brought to market and their impact.
 
  • David Leitner – SVP, Media, Klick
  • Serge Matta – President, LG Ads Solutions
  • Chris Paquette – Founder and CEO, DeepIntent
  • Matt Prohaska – CEO and Principal, Prohaska Consulting (moderator)
3:00pm - 3:20pm Clarifying the C in CTV
Converged TV brings together connected TV and traditional linear TV. While Connected TV continues to grow quickly, brands and agencies need to take a balanced, holistic approach across all screens. This will allow buyers to maximize reach while ensuring the frequency provides a positive experience for consumers. Learn how a focus on Converged TV will impact approaches to planning, buying, and measurement.
 
  • John Nardone – President, Mediaocean (presenter)
3:25pm - 4:00pm Buy Side Perspectives: Capitalizing on CTV’s Potential
CTV is giving advertisers new opportunities to reach specific audiences in the living room.  With a range of inventory options and evolving measurement, how are agencies and advertisers capitalizing on CTV’s potential and navigating their way to success?
 
  • Rob Cukierman – GM, Measurement and Product Partnerships, LoopMe
  • Jordan Greene – Co-Founder and Chief Media Officer, Alpha Precision Media
  • Marilois Snowman – CEO, Founder, Mediastruction
  • Beth Weeks – VP, Group Director Media, Digitas
  • Beth-Ann Eason – Senior Digital Transformation Executive, Accenture (moderator)
 
January 27, 2022
1:00pm - 1:05pm Welcome

Welcome to Connected TV Advertising PREVIEW: 2022 (virtual) 

Day 2

  • Will Richmond – Editor and Publisher, VideoNuze
1:05pm - 1:35pm Inside eMarketer’s CTV Forecast: $34.5 Billion by 2025
Learn all the details of eMarketer’s forecast of $34.5 billion in CTV ad revenue by 2025.
 
  • Ross Benes – Senior Analyst, eMarketer (presenter)
1:40pm - 2:10pm CTV’s Innovative Future
Continuous innovation has been at the heart of CTV’s success, creating better user and advertiser experiences than traditional TV. Learn what’s ahead for CTV’s innovative future and what it means to your success.
 
  • Tal Chalozin – Co-founder and CTO, Innovid
  • Melissa Grady Dias – Global Chief Marketing Officer, Cadillac
  • Eric John – VP, Media Center, IAB (moderator)
2:15pm - 2:50pm Publishers’ Perspectives: How to Win in the Connected Living Room
Premium ad-supported video services – including on-demand, live, linear and a combination – are having a big impact as consumers augment their SVOD choices. How are publishers winning in the connected living room – gaining audiences and monetizing effectively?
 
  • Rob Christensen – VP, Advanced TV, Vevo
  • Daniel Church – Head of Advanced TV Product, Beachfront Media
  • Tyler Fitch – SVP, Advanced TV and Partnerships, Tubi
  • Meredith Goldman – VP, Publisher Ad Solutions, Roku
  • Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)
2:55pm - 3:25pm TV and Digital Media in 2022 and Beyond
Changing consumer behaviors are continuing to drive the evolution of streaming, digital media and connected devices. What can we expect in 2022 and beyond in TV, digital media, ad-supported and subscription video; live, linear and on-demand; devices and multiplatform; measurement and identity; adtech, innovation and much more.
 
  • Marc DeBevoise – Former Chief Digital Officer, ViacomCBS; Vice Chair & President, Argus Capital
  • Will Richmond – Editor and Publisher, VideoNuze (interviewer)

Sponsors

Contact For speaking and sponsorship opportunities, please contact:

Will Richmond
Editor and Publisher, VideoNuze
617-699-4459
wrichmond@videonuze.com

REGISTER NOW!

Event Updates

  • 1-24-22 Complimentary Sign Up for This Week’s CTV Ads PREVIEW: 2022 virtual
    Complimentary Sign Up for This Week’s CTV Ads PREVIEW: 2022 virtual 
     
    by Will Richmond
     
    Reminder that complimentary sign up is available for VideoNuze’s CTV Advertising PREVIEW: 2022 virtual this week on January 26th and 27th afternoons. And all attendees are eligible to win a 50-inch Roku TV and Smart Soundbar
     
    PREVIEW’s jam-packed program will feature over 25 speakers across 9 sessions on the 2 afternoons.  The conference is all about what’s ahead for CTV in 2022. Speakers from the buy side and the publisher side will dig in deeply topics like measurement, cross-platform, programmatic, innovation, formats, programming, consumer behaviors, and lots more. The afternoons begin with detailed forecasts from GroupM and eMarketer highlighting CTV as a $30 billion+ annual market within a few years. 
     
    If CTV is a priority for your success in 2022, PREVIEW will be a must-attend, deep-dive virtual event. 
     
    LEARN MORE AND SIGN UP NOW!
  • 1-12-22 Over 25 Speakers at CTV Advertising PREVIEW: 2022 (virtual) on Jan. 26th and 27th
    Over 25 Speakers at CTV Advertising PREVIEW: 2022 (virtual) on Jan. 26th and 27th 
     
    by Will Richmond
     
    VideoNuze’s CTV Advertising PREVIEW: 2022 (virtual) will feature over 25 speakers representing all vantage points in the CTV industry. PREVIEW is coming up on January 26th and 27th afternoons, with complimentary sign up!
     
    The program is also posted and we’ll have 9 sessions across the 2 afternoons, with speakers sharing insights about what they see coming in CTV in the year ahead. Day 1 will start with Brian Wieser, Global President, Business Intelligence at GroupM. Day 2 will start with Ross Benes, senior analyst at eMarketer. Each will be sharing their forecast for CTV revenues for the next 4-5 years and the key drivers. 
     
    Their sessions will be followed by deep dive sessions on the big picture outlook for CTV, programmatic CTV, innovation, the buy-side perspective and publisher perspective on CTV, what’s ahead for TV and digital media and lots more. 
     
    If you’re focused on CTV success in 2022, PREVIEW will be a must-attend virtual event. 
     
    Complimentary sign up now!
  • 1-5-22 First Six Sponsors for CTV Advertising PREVIEW: 2022; Complimentary Sign Up
    First Six Sponsors for CTV Advertising PREVIEW: 2022; Complimentary Sign Up
     
    by Will Richmond
     
    I’m excited to share the first six sponsors for VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) on the afternoons of January 26th and 27th: Beachfront Media, DeepIntent, Innovid, Mediaocean, PubMatic and Roku. Their solutions are powering a significant part of the multibillion-dollar CTV advertising industry. I am extremely grateful for their commitment to the event. 
     
    PREVIEW is the first industry event that is dedicated to understanding the year ahead for CTV advertising. Over the two afternoons, we'll be doing a deep dive into all of the big opportunities in CTV advertising in 2022 and also examine the key challenges. The program will feature a compelling mix of forecasts/presentations, fireside chat interviews and panel discussions. 
     
    I'm confident that PREVIEW will be a high-impact learning opportunity, helping everyone succeed in CTV in 2022 and beyond!
     
    If you would like to learn more about the event or sponsorship opportunities, please contact me
     
     
    SIGN UP NOW!
  • 12-14-21 Save the Dates for CTV Advertising PREVIEW: 2022 (virtual) on January 26th and 27th
    Save the Dates for CTV Advertising PREVIEW: 2022 (virtual) on January 26th and 27th
     
    by Will Richmond
     
    Please save the dates for VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) on the afternoons of January 26th and 27th. 
     
    PREVIEW will be a first of its kind event in the industry - 100% focused on setting the stage for the year ahead in CTV advertising. Executives will be sharing their key strategic and product priorities, what challenges they’re leaning into solving and how they’re targeting their investments. They’ll also be sharing important takeaways from the critical fourth quarter and from CES which occurs a couple weeks prior to PREVIEW. As we all know, CTV advertising is white hot; GroupM recently forecast global CTV advertising to more than double to $33 billion by 2026.
     
    PREVIEW will feature industry researchers sharing their forecasts, fireside chat interviews, case studies and panel discussions, all in a highly curated program that promises a premier learning experience for attendees. VideoNuze programs typically include 30-40 executive speakers.
     
    Looking further ahead into the new year, in June, 2022 VideoNuze will once again present our flagship Connected TV Advertising Summit and in November 2022, the second version of the Connected TV Brand Suitability Summit 
     
    The CTV Advertising PREVIEW: 2022 web site, including registration, will be activated shortly and I’ll share many more details in the coming weeks. If you’re interested in sponsorship information, please contact me