Beth-Ann Eason Senior Digital Transformation Executive Accenture
Beth-Ann Eason leads the Accenture Interactive Paid Media Practice. This responsibility includes managing digital transformation across function, process and technology to enable new types of innovation and creativity. She is responsible for developing, defining and implementing business strategy and executing transformation programs for chief marketing officers. We are helping our clients re-imagine the role of media and re-define performance outcomes. For our clients, we shape integrated solutions to deliver a unified brand experience with a new model of media strategy, planning and buying. Prior to Accenture, Beth-Ann was the President of leading video marketing platform Innovid, she also held several executive roles at Conde Nast, including SVP, Digital Development and SVP/GM of Epicurious. Additionally, Beth-Ann previously served as VP of Category Development for Yahoo!, as well as VP and General Manager for Doubleclick (acquired by Google). She is a founding member of W.O.M.E.N., a professional women's mentoring program and served as a board member for the Advertising Club of New York, Online Publishers Association, and IAB. Beth-Ann is East Coast based (lives in Westport, CT, works in NY, NY).