CONNECTED TV Preview 2022 CONNECTED TV ADVERTISING Preview 2022

January 26 & 27, 2022
Afternoons

#CTVPreview22
 

Tyler Fitch

  • Tyler Fitch

    Tyler Fitch SVP, Advanced TV and Partnerships
    Tubi

    Tyler Fitch leads Tubi’s ad tech and revenue partnerships. Tubi’s proprietary ad tech is at the forefront of Over the Top (OTT) advertising and measurement, creating better experiences for both brands and consumers. The tech-first approach to advertising has helped Tubi to grow to be one of the largest streaming services in the world.
     
    Fitch has spent over a decade and a half running programmatic advertising at some of the world’s largest publishers. In the early years of programmatic, he managed over 30 billion monthly impressions worldwide for hi5 and then joined the former founders of Myspace as the first employee of Jam City. Tyler joined Tubi in 2016 as the company was pivoting as a CTV Ad Server (Adrise) to a customer facing free streaming app. Since then, Tubi has built major ad market momentum, with triple digit revenue growth year-over-year as of 2021. 
     
    A California native, Tyler attended Cal Poly San Luis Obispo where he was a four-year starting pitcher on the Cal Poly baseball team. Fitch now resides in the Bay Area with his wife and two boys William and Harrison. 
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