CONNECTED TV Preview 2022 CONNECTED TV ADVERTISING Preview 2022

January 26 & 27, 2022
Afternoons

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Melissa Grady Dias

  • Melissa Grady Dias

    Melissa Grady Dias Global Chief Marketing Officer
    Cadillac

    Melissa Grady Dias was appointed Global Chief Marketing Officer, Cadillac in September 2019. As CMO, Melissa oversees strategic marketing for the Cadillac brand around the world. Under her leadership, Cadillac has embraced a data driven approach and launched the Make Your Way, We Have Your Back (COVID-19 response), and Never Stop Arriving brand campaigns.
     
    She has in-depth expertise in performance marketing and technology, including new and emerging approaches, and has delivered key note speeches at several conferences including AdWeek, AdExchanger, IAB, Incite, and LIMRA events.
     
    Melissa earned a Master of Science in Integrated Marketing with a specialization in Database, Direct, and e-commerce from Northwestern University and holds a Bachelor of Arts from DePaul in Business Administration, with minors in English and Communications.
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